Calculating the ROI of in-app messaging
After identifying the need to have an in-app messaging channel, demonstrating ROI to internal budget holders and decision makers is a necessary and responsible step.
Bradley Simpson
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Feb 24, 2025
How to calculate the ROI of in-app messaging
Estimating & measuring benefits when building a business case
After identifying the need to have an in-app messaging channel, demonstrating ROI to internal budget holders and decision makers is a necessary and responsible step.
However how to calculate ROI is often not immediately obvious when buying software that crosses many different customer journeys.
We’ve helped many of the companies we work with write their business plan, and have also recently launched some useful tools within our product to help our customers continuously measure and report the ROI of customer journeys easily.
We’ve just published a white paper that shares all of the ways you can measure the ROI of an in-app messaging channel, including decreases in costs, increases in revenue, and a reduction in risk. We also share a bunch of journeys from our library that you can use when running a proof of concept.
We’d love to hear your feedback!
Get the White Paper: Calculating the ROI of In-App Messaging →
About the author
Bradley Simpson
Chief Partnerships Director
Bradley is part of the leadership team at Atomic and has deep experience in SaaS companies, including Customer Success, Partnerships, Business Development, Education, and Customer Support. In his role as Partnership Director, Bradley is focussed on creating strong and mutually beneficial relationships with Atomic.io’s partners and helping our customers build and evolve their in-app messaging strategies.
