Segments that match how you actually think about your customers
You can now combine multiple filter groups inside a single segment, so one segment can express targeting that mixes match-all and match-any logic.
Jo Haanstra
CEO
Pay-by-Bank, A Better Payment Experience
Bill payment inside an app should be the simplest thing in the world. In practice, it's one of the most friction-filled moments in digital banking and utilities that is full of redirects, third-party handoffs, and drop-offs that cost organisations real revenue and real customers. Atomic.io and Volley are changing that.
Bradley Simpson
Chief Partnership Director
Trust, Fraud and Customer Experience in the Digital Age: 5 Key Insights
Trust is now one of the most valuable commercial assets an organisation can build - and one of the easiest to lose.
Jo Haanstra
CEO
2025 Q4 Release Recap ♥︎
In our 2025 Quarter Four Release Recap, we’re showcasing eight of the most significant improvements delivered in Q4.
Jo Haanstra
CEO
Data Insight and Atomic.io Partner to Turn AI Insights Into Customer Action
Data Insight, New Zealand's leading data and AI consulting firm, has announced a strategic partnership with Atomic.io, the specialist in-app messaging platform.
Bradley Simpson
Chief Partnership Director
2025 Q3 Release Recap ♥︎
We’ve brought together our 2025 Quarter Three Release Recap, highlighting seven of the most significant improvements delivered in Q3.
Jake Klap
Principal Consultant
How Kiwibank reduced support calls by 30% with real-time in-app messaging
New case study reveals how a leading New Zealand bank transformed customer engagement and freed up frontline teams with Atomic.io's in-app messaging platform
Jo Haanstra
CEO
2025 Q2 Release Recap ♥︎
We've pulled together our 2025 Quarter Two Release Recap, showcasing 6 of the most exciting improvements we delivered for you in Q2.
Ben Pujji
Product Team
Try Before You Build: Introducing Atomic Explore
The Atomic Demo App is an interactive mobile experience showcasing how Atomic.io enables secure, contextual, and high-converting in-app messaging within customer-facing apps.
Bradley Simpson
Chief Partnership Director
Atomic a finalist in 2025 NZ Hi-tech awards
Atomic.io has been named a finalist by NZ Hi-Tech Awards in the Most Innovative Hi-Tech Software Solution category!
Jo Haanstra
CEO
How we test Dynamic Segmentation at Atomic
At Atomic.io we developed a user segmentation feature. In this blog post we’ll delve into a few interesting aspects of the feature’s implementation and how we use property based testing to ensure we have excellent test coverage across our duration-based filter criteria.
JP Denford
Senior Platform Engineer
2025 Q1 Release Recap ♥︎
We’ve pulled together our 2025 Quarter One Release Recap, showcasing 8 of the most exciting improvements we delivered for you in Q1.
Ben Pujji
Product Team
Atomic’s new Insights dashboard - v2!
An upgrade to the Atomic workbench’s insights screen has been a long time coming, and it is finally here. We have entirely replaced the backend system used by the dashboard to ensure stability, timely results, and our own ability to extend and adapt the dashboard to the growing needs of our customers.
Jake Dale
Head of Engineering
Calculating the ROI of in-app messaging
After identifying the need to have an in-app messaging channel, demonstrating ROI to internal budget holders and decision makers is a necessary and responsible step.
Bradley Simpson
Chief Partnerships Director




















