Resources

Atomic Insights

Atomic Insights

Practical resources to help you and your team master in-app messaging, grow your knowledge of Atomic and create better experiences for your customers.

Practical resources to help you and your team master in-app messaging, grow your knowledge of Atomic and create better experiences for your customers.

Segments that match how you actually think about your customers

You can now combine multiple filter groups inside a single segment, so one segment can express targeting that mixes match-all and match-any logic.

Jo Haanstra

CEO

Pay-by-Bank, A Better Payment Experience

Bill payment inside an app should be the simplest thing in the world. In practice, it's one of the most friction-filled moments in digital banking and utilities that is full of redirects, third-party handoffs, and drop-offs that cost organisations real revenue and real customers. Atomic.io and Volley are changing that.

Bradley Simpson

Chief Partnership Director

Trust, Fraud and Customer Experience in the Digital Age: 5 Key Insights

Trust is now one of the most valuable commercial assets an organisation can build - and one of the easiest to lose.

Jo Haanstra

CEO

2025 Q4 Release Recap ♥︎

In our 2025 Quarter Four Release Recap, we’re showcasing eight of the most significant improvements delivered in Q4.

Jo Haanstra

CEO

Data Insight and Atomic.io Partner to Turn AI Insights Into Customer Action

Data Insight, New Zealand's leading data and AI consulting firm, has announced a strategic partnership with Atomic.io, the specialist in-app messaging platform.

Bradley Simpson

Chief Partnership Director

2025 Q3 Release Recap ♥︎

We’ve brought together our 2025 Quarter Three Release Recap, highlighting seven of the most significant improvements delivered in Q3.

Jake Klap

Principal Consultant

How Kiwibank reduced support calls by 30% with real-time in-app messaging

New case study reveals how a leading New Zealand bank transformed customer engagement and freed up frontline teams with Atomic.io's in-app messaging platform

Jo Haanstra

CEO

2025 Q2 Release Recap ♥︎

We've pulled together our 2025 Quarter Two Release Recap, showcasing 6 of the most exciting improvements we delivered for you in Q2.

Ben Pujji

Product Team

Try Before You Build: Introducing Atomic Explore

The Atomic Demo App is an interactive mobile experience showcasing how Atomic.io enables secure, contextual, and high-converting in-app messaging within customer-facing apps.

Bradley Simpson

Chief Partnership Director

Atomic a finalist in 2025 NZ Hi-tech awards

Atomic.io has been named a finalist by NZ Hi-Tech Awards in the Most Innovative Hi-Tech Software Solution category!

Jo Haanstra

CEO

How we test Dynamic Segmentation at Atomic

At Atomic.io we developed a user segmentation feature. In this blog post we’ll delve into a few interesting aspects of the feature’s implementation and how we use property based testing to ensure we have excellent test coverage across our duration-based filter criteria.

JP Denford

Senior Platform Engineer

2025 Q1 Release Recap ♥︎

We’ve pulled together our 2025 Quarter One Release Recap, showcasing 8 of the most exciting improvements we delivered for you in Q1.

Ben Pujji

Product Team

Atomic’s new Insights dashboard - v2!

An upgrade to the Atomic workbench’s insights screen has been a long time coming, and it is finally here. We have entirely replaced the backend system used by the dashboard to ensure stability, timely results, and our own ability to extend and adapt the dashboard to the growing needs of our customers.

Jake Dale

Head of Engineering

Calculating the ROI of in-app messaging

After identifying the need to have an in-app messaging channel, demonstrating ROI to internal budget holders and decision makers is a necessary and responsible step.

Bradley Simpson

Chief Partnerships Director

Next steps

We’re here when you’re ready

We'd love to meet you, show you Atomic, discuss your situation, answer your questions and help you evaluate Atomic quickly and easily.

Next steps

We’re here when you’re ready

We'd love to meet you, show you Atomic, discuss your situation, answer your questions and help you evaluate Atomic quickly and easily.